Born in Tel Aviv 31 years ago, Nofar Duchovni is the designer behind Tutu Swimwear. After being inspired by Israel’s cultural centre they delved into the rich and exciting world of the arts and creativity.
TSKENYA: How did you get into design, how did Tutu Swimwear begin?
Nofar Duchovni: My imagination played a big part in my designs. It’s very hot in Israel, and for a very long time I kept picturing in my mind the bathing suit I wanted to wear. I wanted a bathing suit that will fit my aesthetics, be comfortable and made from high quality fabrics. So one day I just started sketching, and soon enough those pictures in my head became reality.
TSK: How do you balance design, sexuality and capturing women in a natural, delicate light?
ND: I believe that a woman doesn’t need to be too exposed to be sexy. In order to keep this balance, I created swimwear that shows skin, but in a more subtle, sophisticated way. I wanted my women to show some skin, but to also be comfortable and stylish.
TSK: Your designs are sensuous but not sexual. Was that a conscious choice?
ND: Definitely, that relates to the balance we talked about. As a women, when you wear a swim suit you are inevitably exposed. My women can be whatever she chooses to be, and many times being sensual is much more elegant. It also corresponds with the world of dance, which is my inspiration. There are many amazing designers that can make a woman look sexy in a bathing suit. I wanted to do something different.
TSK: What is your main inspiration for the brand?
ND: I got my inspiration for the brand from my love for dance and 60’s romance. As a child I used to dance and loved leotards and the way they flatter the female body. So I wanted to recreate this feeling for every women that will wear my swimwear.
TSK: How do you want women to feel when wearing the brand?
ND: I want my woman to feel that everyone is looking at her – because she looks amazing. I want her to feel special, fresh and confidant; to draw attention – but for the right reasons.
TSK: What advice would you have given young Nofar? What would you have said to her?
ND: I would say don’t be afraid to dream, because you dream big. Also, trust yourself and don’t necessarily listen to what other people are saying, believe in yourself.
THANK YOU NOFAR AND TUTU SWIMWEAR.