HOW THE MODERN MAN WEARS COLOUR FOR S/S’18

LFWM street-style- WIldabout Magazine

After a long few months of sable coats, navy suits and black boots, what could be more refreshing than an influx of new colour combinations? The colour code for S/S’18 menswear is definitively bright and bold- think a yellow bucket hat paired with turquoise jeans, hot pink coupled with crimson and head-to-toe lilac ensembles. However, those who prefer traditionally chicer, more muted palettes fear not- Hugo Boss and Haider Ackerman have all-white offerings and the muted blush suits from Ermenegildo Zegna and Oliver Spencer will have you tickled pink when dressing for work. Finally, the most glorious soft-coloured checks add a patterned splash amongst all the sunny shades.

Introducing the menswear trends for S/S’18 where fashion is bright, beautiful and summer lovin’…

1.       Primary Focus

Layers of lego-land hues made for a playful take on colour, with post-box red, cobalt blue and canary yellow all making vibrant appearances. At Engineered Garments, creative director Daiki Suzuki combined tropical lemon-yellow and jade-green whilst at Balenciaga, forget-me-not hued bags were paired with oversized crimson jackets. Xander Zhou took the block colour memo literally and launched a rugby shirt featuring five punchy shades of red, orange, green and yellow, complete with a simple blue sleeve. Unconventional?  Maybe. Out-there? Definitely. But what better way to embrace summer than to dress like tropical sunshine?

Engineered Garments S/S'18
Engineered Garments S/S’18. Image source: vogue.co.uk
Xander Zhou S/S'18
Xander Zhou. Image source: vogue.co.uk

2.       Go head-to-toe or go home

To kill the colour game for S/S’18, you have to really commit. You think a pop or a punch of say, red is going to cut it? Think again. I`m talking top-to-toe blazing scarlet, a punchy, puce ensemble, a full-on, flaming show of rouge- then your outfit will be fire. Equally, if yellow`s your chosen shade, you`re looking at channelling glowing amber or an American school bus- see Engineered Garments for inspo. Basically, for S/S’18, if life gave you lemons, you would dress like one. But if you really aren`t feeling the traffic cone trend, then look to Berluti for their reassuringly chic ensemble of a beige suit, shirt and coat. Equally, Haider Ackerman was the ultimate matchy matchy maestro with a dreamy lilac jacket and trouser combo. If this is still overkill for you, see below for another major colour trend- the white-out.

Haider Ackerman S/S'18. Image source: vogue.co.uk
Haider Ackerman. Image source: vogue.co.uk
Engineered Garments. Image source: vogue.co.uk
Engineered Garments. Image source: vogue.co.uk

3.       White-out

For all you colour commitment phobes who are not falling in love with the aforementioned vibrancy of the latest collections, there is an alternative- the top-to-toe look but in the clean, safe, very non-scary shade that is white. Creamy coconut hues were spotted at Hugo Boss (with shiny, silver accents), Berluti (in the form of snowy double denim), Dior Homme (complimented with a logoed monochrome scarf) and Xander Zhou (smart and sharp, like a Navy uniform).

Huge Boss. Image source: vogue.xo.uk
Huge Boss. Image source: vogue.co.uk
Berluti. Image source: vogue.co.uk
Berluti. Image source: vogue.co.uk

4.       In the pink

Pink used to be a colour with a gender problem. Pink is for princesses, unicorns, roses, lip-gloss and glitter right? AKA the designated shade of girlhood and femininity. Recently however, and particularly for S/S’18, the colour is being increasingly incorporated in menswear, albeit not in overly-enthusiastic fuschia or neon. Ermenegildo Zegna explored a girlish androgyny with the inclusion of a beautiful blush-hued suit in slouched, loose silk with matching trainers. At Oliver Spencer, it was coral suede thrown over peppermint candy stripes and at Berluti, Haider Ackerman coupled a muted mauve bomber with a pink track jacket. At Comme Des Garcons, Rei Kawakubo went further, throwing a sugar-rush of pink glitter and neon fur sleeves into his collection. He may have significantly stepped away from traditional masculine motifs but we all know that real men wear pink.

Oliver Spencer. Image source: vogue.co.uk
Oliver Spencer. Image source: vogue.co.uk
Comme Des Garcons Homme. Image source: vogue.co.uk
Comme Des Garcons Homme. Image source: vogue.co.uk

5.       Chic checks

Check in to S/S’18 via plaid, houndstooth and soft square patterns. At Acne Studios, models lounged in muted shades, pyjama-esque pants and slippers. Alexandre Mattiussi of Ami had his crew decked out in the coolest kind of check- red and black plaid effortlessly flung on with houndstooth trousers. On the flipside, Dries Van Noten presented a chic literary-geek character in mismatched jackets and trousers, proving to us all that for S/S’18, it`s very much hip to be square.

Ami. Image source: vogue.co,.uk
Ami. Image source: vogue.co.uk
Dries Van Noten. Image source: vogue.co.uk
Dries Van Noten. Image source: vogue.co.uk

Notice anything wrong with this article or have some thoughts about the new menswear shows? Let us know at tips@wildaboutmagazine.com!

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